Three companies, one deal: V-Formation's smart acquisition process

V-Formation has been running at full speed in the world of fun, experiences and events for years. They bring color and fun to team buildings and other occasions with a wide range of bouncy castles, gaming activities and original formulas.

The same group also includes Hold My Shoes. This company is active on the international event market as an “ultimate supplier” and owns The Beast, which was awarded the world's largest inflatable obstacle course by Guinness World Records in 2018.

In addition, there is Captain Sports, specialized in sporting day events with a strong focus on school sports days across Flanders.

When founder Benedikt felt it was time to jump after almost 19 years, he came to The Harbour. His question? “Help me pass on my life's work to the right party.”

The challenge

Benedikt knocked on The Harbour's door with a clear message: “I'm ready for a new step. My company deserves someone who will continue it with equal enthusiasm and passion.”

Sounds simple, but behind that one sentence was a tough challenge: not one, but three companies (V-Formation, Hold My Shoes and Captain Sport) that had to be sold together as one unique event group. Three brands, each with their own style, customers and offerings. Bundling all that into one compelling sales story? Not an easy puzzle, but one that we were happy to put together.

The approach

We flew in right away. In a first step, we drew up an IM: a powerful file that shows at a glance what the companies do, what they stand for and what figures lie behind them. This way, interested parties knew immediately where they stood.

In addition, we built a solid data room: it contained all the financial data, legal documents and photos of the impressive range. Ready to be shared with potential buyers.

Then the real work began: we identified who might be interested, drew up a shortlist and sent out the file. Reactions followed quickly. There were numerous conversations, introductions and feedback moments. Until finally one party stood out - with a strong offer and a personal click that was immediately right. Exactly what Benedikt was looking for.

The result

The three companies were sold at a good price and, more importantly, to the right party. Benedikt will remain on board in the near future to make the transition smooth, and can start his next chapter with confidence.

A smooth takeover, with trust and a good click. That's what it's about.