1.4 million to launch ready-to-serve cocktails internationally

Challenge:
Cocktail o'clock! Cocktails are no longer the luxury product of the past, but are increasingly being ordered at parties or terraces. With their ready-to-serve concept, Craftails is therefore off to a strong start. The small-scale Antwerp company, founded by four experienced bartenders, conquers the Belgian market and quickly aims across the border. Craftails can prove in a very short time that it has a profitable and scalable business model; unfortunately, the house bank cannot grow with this ambitious team.
Approach:
The Harbour brings out the company's growth drivers and is well-founded financial plan out. The ambitious growth plans are translated into a clear pitch and achievable targets that everyone feels comfortable with.
When preparing the file, it quickly becomes clear that there is room to raise additional bank financing. The Harbour therefore goes straight to its goal and addresses various banking relationships. Craftails quickly gains Belfius' trust and even more is raised in an early stage than initially thought.
And The Harbour and Craftails will continue to work together. In order to closely monitor cash flow throughout the year, The Harbour remains a financing expert and sparring partner for this growing company.
Result:
With the extra funding, Craftails can scale up production, purchase new equipment and move to a larger warehouse. Craftails now covers the whole of Flanders, Brussels and Wallonia, but is now fully focused on the Netherlands, where it wants to build a much larger team. So the plans that were already in place are gaining momentum and Craftails is ready to go international.
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βThe Harbour likes to speed up, and there was an immediate match with our drive. Louis from The Harbour did a lot of work and certainly put a lot of time into our pitch. Yes, I have a very positive feeling about our cooperation.β



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