About the company

Founded by two Vlerick alumni, Bakery Company started as a B2C platform that supplied breakfast boxes and achieved a turnover of €165,000 by 2024. Due to the high demand for their signature cinnamon rolls, they switched to B2B. They now deliver premium cinnamon rolls to coffee shops, high-end retailers, hotels and breakfast locations. Bakery Company helps companies stand out in a saturated market with high-quality, Scandinavian-inspired products that meet the growing demand for sustainability, convenience and premium flavors.

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Why invest

Bakery Company grew rapidly from a B2C breakfast box concept to a thriving B2B supplier of premium cinnamon rolls. With €165,000 in turnover in 2024 and more than 7,200 orders, there is a clear market need. Their ready-to-use, high-quality product fills a gap in the hospitality and retail sectors, with a scalable and cost-efficient model and low fixed costs. Strong branding, a loyal customer base and low competition provide rapid growth opportunities. By 2026, the company plans to expand to the Netherlands, selling 550,000 cinnamon rolls through 217 retail outlets, and a vision to sell 2 million sandwiches in 829 locations by 2028.

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A unique investment opportunity

Bakery Company combines premium quality with operational efficiency, bridging the gap between artisan bakers and industrial producers. Their frozen, ready-to-eat product eliminates the need for baking, making it attractive for both small coffee shops and large retailers. With a proven market approach and rapid scale-up opportunities, the company is looking for €450,000, including €200,000 in equity, with tax benefits for investors. This is a rare opportunity to support a rapidly growing brand that is on its way to becoming the market leader in the European cinnamon roll market.

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Interested?

Help spread the love for authentic, delectable Scandinavian-inspired cinnamon rolls as they conquer coffee bars and shops everywhere!